Mission
Prove Verizon is the Ultimate Partner for Gen Z & Millennials Make headlines by redefining what "Best Deal" and "Best Networking" truly mean for the next generation.

Problem
The Paradox of Connection Mental health crises driven by digital addiction and social media overload are at an all-time high. If Verizon claims to offer the "Best Networking," we must acknowledge that true connection sometimes requires disconnection. We need to empower users to stop the scroll.

Insight
Even in 2025, Keanu Reeves is famously known for still sticking to a 2G phone.

Idea
"Keanu Mode"—a deployable software feature that restricts smartphone functionality to calls and texts only.