Trust Score
2025 Advertising
Brand
Google Cloud
Recognition
2025 - Cannes Future Lions / Finalist
2025 - New York Festivals / Bronze
2025 - Busan Mad Stars / Silver x1, Bronze x2, Crystal x1
Role
Account Executive
Instructor
Sungkwon Ha
Challenge
Show developers the innovations Google Cloud can create — so they discover it, try it, and make it their own.
Insight
Every image contains metadata — information like where it was taken and which device was used.
Idea
Google Cloud AI analyzes where and with what device a product photo was taken — using image metadata — to assess the likelihood of counterfeits on eBay.
eBay sees more than 5 million new product images uploaded every single day.
But with that volume comes a serious problem
too many frauds
Fighting fraud isn't cheap.
You need people.
Tech. Servers. Space.
And yes
Every photo tells a story.
And behind every image has metadata.
The time, place, device, even the app.
This is where Google Cloud steps in.
With the power of AI, it's the perfect tool to fight fraud on eBay.
Google Cloud presents:
Google Cloud uses AI to recheck every image uploaded to eBay.
If the photo was taken in one city but uploaded from another?
Trust Score drops.
If the image was edited in Photoshop or any other app?
Trust Score drops.
If a photo was taken in March 2023 but uploaded in December 2025?
You guessed it — Trust Score drops.
Because fraud leaves digital footprints.
And Google Cloud knows where to look.
Also, We took it to the streets.
Outdoor ads
For eBay, this means less cost, fewer people
and the powerful protection, anywhere in the world.
This is how Google Cloud changes the world.