Trust Score
2025 Advertising
Brand
Google Cloud
Recognition
2025 - Cannes Future Lions Finalist
Role
Account Executive
Instructor
Sungkwon Ha
Challenge
Show developers the innovations Google Cloud can create — so they discover it, try it, and make it their own.
Insight
Every image contains metadata — information like where it was taken and which device was used.
Idea
Google Cloud AI analyzes where and with what device a product photo was taken — using image metadata — to assess the likelihood of counterfeits on eBay.