Background
Starbucks offers over 170,000 possible drink customizations. However, it has not fully leveraged the strength of providing a personalized customer experience. Since 2024, Starbucks' global sales have been continuously declining.

Insight
Customers enjoy having their own customized drinks and sitting in their favorite seats at Starbucks.

Idea
Track customers' customized consumption patterns and, at the time they usually place their orders, feature a menu item named after their nickname in real time on the digital menu board.