Beat This

2025 Advertising

Brand
Xbox

Recognition
2025 - D&AD New Blood Pencil

Role
Account Executive

Instructor
Sungkwon Ha

Mission
Show the Xbox Game Pass feature the ability to play anywhere, any way you want with a focus on copyright.

Insight
From station to station, from the bus stop to another destination, everyone is always looking at their phone.

idea
By scanning the QR code on billboards at stations or bus stops, you can instantly access Xbox Game Pass and join a speedrun competition during your trip to your destination.

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The Red Tent

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Game Changer